The YouTube effect: HTTP traffic now eclipses P2P

July 7th, 2007 Izo Posted in Traffic building No Comments »

In the Internet traffic race, P2P used to be way out in front. For years, P2P traffic eclipsed HTTP traffic as broadband users slurped down music and movies, some of which were actually legal. But P2P fell behind this year; for the first time in four years, HTTP traffic is out in front.

Ellacoya Networks, makers of deep packet inspection gear for carriers, has pulled together some statistics on one million broadband users in North America, and its findings show that HTTP traffic accounts for 46 percent of all broadband traffic. P2P applications now account for only 37 percent.


Data source: Ellacoya Networks

Chalk it up to YouTube and other Internet video sharing sites. The surge in HTTP traffic is largely a surge in the use of streaming media, mostly video.

Breaking down the HTTP traffic, Ellacoya says that only 45 percent is used to pull down traditional web pages with text and images. The rest is mostly made up of streaming video (36 percent) and streaming audio (five percent). YouTube alone has grown so big that it now accounts for 20 percent of all HTTP traffic, or more than half of all HTTP streaming video.

Looking over all the numbers, one of the most surprising result is the continued success of NNTP (newsgroups) traffic, which still accounts for nine percent of the total. Clearly, newsgroup discussions (and, ahem, binaries) are still big business.

The data may provide some ammunition for companies that favor traffic shaping on their networks. Between P2P, newsgroups, and streaming HTTP video traffic, the vast majority of Internet traffic is non-critical (i.e., no one’s going to die or lose $20 million if they don’t download a YouTube clip or a new song in under a minute). Networks that want to ensure priority transmission of VoIP calls, traditional HTTP web browsing, medical imaging, etc., have a strong incentive to throttle back that flood of non-critical traffic when the network is experiencing heavy loads. That could bring them into conflict with proponents of strict network neutrality, though, who don’t want to see any sort of packet prioritization.

Source: Ars Technica

 

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15 Tips to Drive Traffic to Your Blog

April 22nd, 2007 Izo Posted in Traffic building No Comments »

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to “Secrets of the A-list Bloggers: Lots of Short Posts” by TNL.net

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post.
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How To Get Web Site Traffic From YouTube

April 2nd, 2007 Izo Posted in Traffic building No Comments »

If you have web site video – and you should – you can immediately take advantage of the million plus views a day YouTube gets to give your web site a big boost of free website traffic. Here’s how to do it.

Opening an account with YouTube is totally free and relatively simple. There are just three areas you need to be aware of and prepared for, in advance.

Like all forum type sites, you will be asked for a user name that will be displayed with your posts. It’s always a good idea to devise a name to encapsulate what you are about. For example, I’m known as The Internet Marketing Magician, so my name of choice is always “marketingmagician”. If you were involved in video, you might choose “videoguy” or “videogal”.

However, with sites with a level of membership as high as YouTube, it’s likely your first choice of user name, may very well be taken. So it’s a good idea to create a list of alternatives, in advance, rather than trying to devise something on the fly, when your first choice is already taken.
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