Match your AdSense to your website
The color scheme of your ads greatly affects your click-thru rates. Some people say that alternating colors should be used to draw more attention to the ads. Others suggest blending the ads with your site’s content. The later has been proven to be the best option because the ads look more natural; like they belong, encouraging visitors to click on the ads.
Before:
After:
In other words you want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it. Make the links blue.
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